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How about that, Appleton?
First and foremost, all of us at Mile of Music would like to express an enormous THANK YOU to our VIPs, sponsors, musicians, attendees, and the community of the Fox Cities. Mile 2 would not have happened without of each and every one of you playing a part.
The festival was, without a doubt, a fabulous success. The weather was great, the music was even better, and fun was had by all. For four days, College Avenue was transformed into a unified venue for handrafted, original music of all sorts. The entire Mile came alive with activity, and people could be found taking in the artistry everywhere from the Lawrence Chapel all the way down to Frank’s Pizza.
Mile 2 was billed as being bigger and better, and it certainly delivered on that claim. Over the four days of the festival, the Mile hosted more than 220 artists at 60 venues, all adding up to 620 live performances. With so much music fit into one weekend, the estimated 35,000 to 40,000 attendees certainly were not lacking in choices while walking down College Ave. All of this activity added up to a projected $2 million economic impact to downtown Appleton – an amazing contribution to the growth and creative development of our local and surrounding community!
Numbers and statistics aside, what set Mile 2 apart was the feeling of community that all of you brought to Mile of Music. The atmosphere was incredible – there was a welcoming, hospitable feeling in the air that encouraged artists and attendees alike to relax and enjoy the music. Why? Because music makes us happy!
Thank you again, and be sure to mark your calendar for Mile 3 on August 6-9, 2015!
The Mile of Music Team
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